Carol B. White, Principal
Prior to starting CBWhite in 1998, Carol spent more than 15 years as a market research consultant to Fortune 500 corporations, absorbing the best marketing practices across a wide range of industries. In the last 10 years, her marketing expertise has been translated for and successfully applied to more than 40 clients in the nonprofit arena.
Launching CBWhite gave Carol the opportunity to combine the type of work she enjoyed with her passion for community involvement. Based on experience and her own market research, she was certain the nonprofit sector would benefit from a more strategic approach to marketing. A decade later, she feels fortunate to be working with clients she cares about, providing services and expertise they need.
Carol holds a BA in Economics from the University of Michigan and an MBA in Marketing from the University of Chicago. She guest lectures at the University of Chicago, has led a marketing seminar at the Donors Forum of Chicago and served on the Board of Directors for Chicago Women in Philanthropy.
She is also the co-author of an illuminating white paper, titled Third Sector Leadership in Chicago: The first portrait of executive leaders in Chicago’s human service agencies. View the PDF
Find out what clients say about working with Carol.
Rebecca Teasdale, Associate
Rebecca joined CBWhite in 2006, bringing professional experience in nonprofits, public libraries and scientific research. She draws on her diverse background to apply quantitative and qualitative analysis to nonprofit and public sector challenges. She believes that data-driven planning and evaluation lead to the most effective and responsive services.
Thanks to Rebecca’s expertise, CBWhite is now extending its services to meet the specialized needs of libraries. As a public librarian, she has delivered and managed reference, circulation, outreach and branch library services in urban, suburban and small city libraries. She is an active member of the American Library Association, Public Library Association, Illinois Library Association and REFORMA.
Rebecca holds a BA in Biology from University of Northern Iowa and an MA in Library and Information Science from the University of Iowa.
Other Associates
Depending on the nature of the assignment and each client’s needs, CBWhite calls on other highly qualified specialists to supplement its project teams. Most experts come from the membership ranks of the Association of Consultants to Nonprofits. They include strategic planners, fundraisers, writers, graphic designers, Web site developers, communications and public relations specialists, and others. Through these affiliations, CBWhite is positioned to deliver a full range of services at independent consultant prices.